THE ROLE OF TECHNOLOGY WITHIN THE HOSPITALITY INDUSTRY Linda Holland-Blackwell HOSP 350 American Public University System The role of technology within the hospitality industry is the key to creating and maintaining a long-term competitive advantage. Travelers and hospitality … In the hospitality industry, whether guests are ordering food, making reservations, or getting recommendations, it can be difficult for staff to meet everyoneâs standards consistently. 6, pp. Technology has some challenges. Some people may look at the long and odd hours as a disadvantage. They must meet the needs, wants, and requirements of their customers. They are paid for their services hence leading to low profits, revenue, and homogeneity of the websites (Alexis, & Buhalis 2007, p. 389). It is not surprising that this industry is ranked among the best performing industry around the world. The growth was high in 2001 at 58% and 25% in 2002 (Cristiana 2008, p. 344). Advantages and Disadvantages of Technology in Tourism Industry. Custom software solutions for the hospitality industry empower and drive efficiency from front desk operations, housekeeping, restaurant and revenue management. The database is updated daily, so anyone can easily find a relevant essay example. Technology can help businesses in the hospitality industry stay relevant and competitive, save time and money, and increase client satisfaction in six important ways. One the other hand, technology has rendered many people jobless. Hospitality and tourism industry is one of the sectors that have witnessed greater changes brought about by technology. Many businesses in hospitality and tourism incorporate information technology in their businesses thus standing a good chance of reaping huge returns of the same (Garzotto et al. They are able to tailor the needs of the customers accordingly. PDF | On Sep 28, 2016, Daria Jaremen published Advantages from ICTS usage in hotel industry | Find, read and cite all the research you need on ResearchGate At the same time, restaurant managers need to manage sales, inventory, purchasing, and human resources. Information Technology has played an important role in the hospitality and tourism industry over the last decade. Law firms often outsource bookkeeping duties to save on staffing. System can also store customer related information such as all the services provided to a certain customer, type of payment, service information etc. Nevertheless, it changed and expending drastically in areas such as tourism, meeting and convention planning as the time goes by. Therefore, technology has taken this a notch higher, as everything is done at the comfort of the houses (Dis 2010, p. 9). Entry of several international brands along with the strong hold of long standing, well established Indian brands. The hospitality and tourism sector is one of the sectors that require adequate marketing across the globe. This platform has connected the world. ERP systems house this information in one central platform. The hospitality industry is no exception. These integrations boosted the tourism industry since customers were able to make their reservations at one common marketplace. Technology has helped reduce costs, enhance operational efficiency, and improve services and customer experience. 735-753. It requires a lot of investment in the internet use in terms of updating the links and responding to many blogs that are sent. Data can be saved faster than in the past, just because of high hardware & speed and better software. Technology continues to play a more important role in facilitating processes for hospitality businesses. Areas of impact of Information Technology on Tourism and hospitality industry. Keywords: advantages of hospitality industry Hospitality Industry is an industry that has lots of competitor because it is one of the fastest growing sectors among others industry. Furthermore, the number of visitors that visit the website may not be enough as expected. This is IvyPanda's free database of academic paper samples. Need a custom Report sample written from scratch by â° Let's see if we can help you! Technology has enabled people to search for their directions, maps for directions, accommodation/hospitality facilities, schedules, airfare, and the amount of money to be spent for a tour. This rate is expected to increase by the year 2014 (World Travel and Tourism Council 2004).The force behind this rapid growth is the adoption of information technology in its management and operations. Right now, there are major trends such as the increase in mobile technology use. Cristiana, P. 2008, âThe tourism industry and the use of internetâ, Annals of the University of Oradea, Economic Science Series, vol. Hospitality and tourism industry is one of the sectors that have witnessed greater changes brought about by technology. It enables brands to assess customer sentiment, gather feedback, and understand what their customers are interested in. Technology has contributed a lot towards this success. 22 March. The use cases for chatbots in restaurants rely on the kind of experience a restaurant wants to offer its visitors. However, it requires people who have a vast knowledge and expertise on how it operates to manage it well and to reap from its overwhelming potentials. IvyPanda. Digitalization and better use of technology 4. Zipf, A. Bianca Esmond is the Senior Manager, Brand Marketing at SevenRooms, where she heads up brand awareness, communications and event programming. These logistics are available on the internet. Alexis, P. & Buhalis, D. 2007, âExploring the information and communication technologies revolution and visioning the future of tourism, travel and hospitality industries, 6th e-tourism futures forum: ICT revolutionising tourism 26â27 March 2007, Guildfordâ, International Journal of Tourism Research, vol. High-end roasting and brewing countertop machines are more affordable and can produce a professional brew that you can control from your phone or other devices. 57-59. March 22, 2020. https://ivypanda.com/essays/how-technology-is-changing-the-hospitality-and-tourism-industry-advantages-and-disadvantages/. Answer (1 of 1): Computers are being used to organize an increasingly growing industry and to accommodate even more guests in exotic locations unknown until smaller destinations were able to advertise to the wider market through this medium. What type of assignment ð do you need? Itâs estimated there are over 3 billion social media users today. However, technology has had its negative impact in this industry. Proliferation has increased on the internet. Targeting your adverts at the right audience to maximise its effectiveness. Your privacy is extremely important to us. Dis, T. 2010, âInformation and Communication Technologies in the Hospitality Industryâ, Hosteur, vol. Many people who worked in the hotels as managers, waiters, and cooks, as well as those in the tourist industry such as tour guides, lost their jobs to cut the cost and by utilising the internet. The changes include providing an avenue through which ideas can be transformed into marketable innovation to be transmitted later to a wider market at low costs of accessing these markets and searching for the buyers. The messages come from real people, rather than directly from the restaurant. Greater speed, connectivity, information-sharing and transparency is achieved by the convergence of all the technological devices. Besides that, the hospitality industry is one of the oldest businesses in the history. A disadvantage is the fact that amenities in hotels may not be cleaned properly. According to the 2018 Lodging and Restaurant Technology Studies, 25 percent of hotels named robotics a top emerging technology and 33 percent of restaurants believe robots will make an impact on foodservice. Hospitality industry and tourism have used this opportunity to share ideas on various businesses. Technology is paramount in the success of Hospitality and tourism industry regardless of having some flaws as evidenced in the paper. Luckily, there are a number of social listening tools todayâs hospitality businesses can turn to in order to watch their brand mentions on social media. Restaurants and hotels regularly send emails to boost customer loyalty, offer coupons or promotions, or even gather customer feedback. Therefore, they contribute a lot to the industry. Web. This keeps customers happy and excited to return to the restaurant. 9-11. This platform has enabled the hospitability industry and tourist industry to market their products on the internet. The espresso and specialty brew coffee makers also use less water and are faster than … Computers have had positive, measurable effects on the front end and back end of hospitality operations. Hospitality management is the academic study of the hospitality industry. One advantage of working in the hospitality industry is that one can secure employment in just about any country. Restaurants and hotels regularly send emails to boost customer loyalty, offer coupons or promotions, or even gather customer feedback. Here are four of the leading tech tools your hospitality business should consider: Todayâs restaurant managers are faced with many demands. Some people may gain entrance to a system hosted on the internet to gain access to any information that may be confidential. Technology has contributed a lot towards this success. For instance, they book the places of visit upon landing in their destination in advance. Brandwatch reports the restaurant, food, and beverage industry accounts for about 32 percent of brand mentions. We utilize security vendors that protect and Computers have revolutionized the food and beverage industry as they have nearly every other industry. Many people who travel across their boarders spent their time and or are accommodated by the hospitality industry. This proliferation is a sign that there is lack of organisation in the market that is already saturated. 1986-1994. It is the management of flow of services as well as goods and includes all intermediate processes that transform raw materials to final products.Supply chain mangement consist of broad … Technologies LLC, a company registered in Wyoming, USA. INTRODUCTION Current economic conditions have had a dramatic, negative financial impact on the hospitality industry (Brandau, 2009). 1. This is with regard to the places or locations that a person wants to visit. With chatbots, customers no longer need to call to reserve a table, wait for staff to attend to them, or wait in line for tables to free up. Technology has transformed the lives of many people based on the way it has changed their way of doing things. Many hotels have already implemented chatbots into their operations. Key 7 Advantages and Benefits of Supply Chain Management. For instance, it is estimated that more than 75 million people who travel across the globe use internet to get information on their destinations. Although your business doesnât need to jump directly into the use of robots, there are many automation solutions available that are seamless to integrate and simplify a restaurant or hotel managerâs daily work. The emergence of global distribution systems allowed easy connection and communication across boarders. An enterprise resource planning system (ERP) refers to a suite of software applications that organizations use to manage day-to-day business activities, including accounting, project management, workforce management, and supply chain. Actionable Insights to Help You Deliver Exceptional Experiences Everyday. Some ERP solutions are even able to leverage real-time information. "Advantages and Disadvantages of Technology in Tourism Industry." Chih-Yao, L. 2011, âThe Integration and Development of the Leisure and Hospitality Information System Module with the Embedded Technologyâ, International Journal on Computer Science & Engineering, vol. It was also very expensive because customers are always physically apart, miles away, for instance. Before the advancement of technology, it was very difficult for the tourist and hospitality industry to market its services to its customers. 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