Required fields are marked *. Front office information processing systems such as reservations, guest accounting and room management systems are discussed, as well as their impact on the efficiency of operations. However, the coming of information technology has eased the transaction of business besides boosting the customer base. The evolvement and progress of AI with information technology has had a tremendous impact on the hotel industry which also includes the world of hotels. Hotel brands such as Hilton and Starwood are already reaping big from this hospitality technology for hotels. UPDATE: For articles related to COVID-19, click here. Service automation, location-based services, connected meeting rooms and other technologies will stress the bandwidth of traditional networks, leading to delays in response time, lags in performance or—in a worst-case scenario—network crashes and downtime. Hotels employ approximately 4% of the total U.S. workforce, nearly 8.3 million people, according to AHLA. Hotels can use WiFi to connect via loyalty programs with their guests to personalize offers and provide incentives to visit restaurants or take advantage of spa services during their stay. The fact that people are able to communicate and interact with one another in different regions has made it easier and cheap to market their products an… The type of technology a location spends its IT dollars on is becoming even more critical, as changing consumer attitudes and expectations continually raise the bar for excellent guest services. Mastering the art …, Cryptocurrencies are the Kardashians of the stock market. Those within the hospitality industry will need to quickly adapt. Social media outreach is a very cost effective method of advertising, with substantial return on investment. New technology provides the opportunity for a streamlined and simplified guest experience. AirBnB is the most well-known in this sphere, but competitors are popping up and growing all around the world. How Is A Telehealth Platform Changing The Cannabis Industry? Our goal is to provide a wealth of interesting and valuable insights geared to helping businesses, school Guest Experience Management, Viewpoints Comments Off on Robotic Technology in the Hospitality Industry Set to Shift. Hospitality is one industry where this is dramatically true, in so many more ways that the man in the street realizes. 1.1 Design • Robot delivering Hotels use smart technology to bring unique experience to customers by using robot room servicers. Guests will be automatically reminded regarding their services to ensure that everything is accurate, reducing administrative costs and mistakes. Today’s efficient networks comprise multiple technologies and platforms all chosen to ensure the solutions they support operate at peak performance without issue. But by and large the benefits of the technology far outweighs the negatives. Other ways the hotel industry leverages technology for sales and marketing include a rapid increase in the production of video content. New technology provides the opportunity for a streamlined and simplified guest experience. Published on August 30th, 2017 | by Guest. Consider, for example, hotel rooms that measure the body temperature of guests as they enter and automatically adjust the room temperature for maximum comfort. How smart technology used in hospitality industry? Overall digital technologies are improving the hospitality industry by increasing their channels of engagement and thereby opening up new methods of communication with their customers. 1. But that is likely to change, as the focus is shifting to making the in-room phone more than simply a phone. Location-based services also can help hospitality locations understand where their staff is at all times, so they can respond to guest needs more quickly. The ever blooming hospitality industry is one of the major contributors to the economy of developed and developing countries and with the introduction of IT in this sector it has been fortified than ever. The widespread adoption of new technologies in this industry over recent years has fundamentally reshaped the way in which services are provided and received. Indeed, knowing where guests are while they are on the property can help improve marketing efforts, such as pushing out coupons or special offers to a guest’s mobile device when he is near the hotel restaurant or gift shop, or providing outstanding customer service, such as greeting the guest at her room door with a bottle of water when she returns from her morning run. Tourism is possibly the greatest people-moving pursuit on the planet today, as well as one of the highest-grossing industries. Improving The Guest Experience. The bevy of technologies already impacting the hospitality sector are transformative, each with the power to push the guest experience well beyond today’s standards of excellence. That will only increase as mobile apps take center stage in the lineup of technologies driving loyalty programs. If a company is able to build enough of a following, their inbound marketing is going to be able to draw in additional customers with very little direct investment by the company. Hotels, conference centers and other hospitality locations, therefore, must continually be one step ahead in providing the right technologies that will “wow” their guests—and some that simply provide an extra level of convenience that guests will appreciate. Hyper-Personalization: Personal data can be used to provide a personal touch to hotel guests and … As technology serves to further transform the hospitality sector, the network will play a leading role. Second, the notoriety of brands owned by Booking Holdings and Expedia are such that these companies have almost replaced hotel brands. In the hospitality and sales verticals, technology innovations, including customer relationship management (CRM) platforms and point-of-sale (POS) tools, have come a long way. 2. If a guest on the 12th floor requests a toothbrush, for example, the hotel can immediately see who is on the 12th floor and dispatch an employee to deliver a toothbrush—even if that person is a maintenance worker or IT administrator. With service automation, both customer-facing and customer-centric activities are automated, freeing staff to provide more meaningful guest experiences or enabling locations to work at peak efficiency even with a reduced headcount. 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